The problems facing our ecological environment today
Excessive production and consumption have serious impacts on the environment and human health, including the greenhouse effect, melting ice caps, rising sea levels, species extinction, loss of tropical rainforests, microplastic pollution, extreme climate change, and other ecological imbalances. Each species plays a unique and vital role in Earth's ecosystem and influences the overall ecological balance. Ecological balance refers to the interactions and interdependencies between different species, and these relationships are essential to maintaining a stable ecosystem. Action to restore the Earth to a healthy balance is urgent. Slowing down the exploitation of Earth's resources and reducing waste generation are fundamental.
Excessive consumption
Today, driven by the pressure of profit and market share, the global business structure often tends toward overproduction and overconsumption. Mass production often relies on overexploitation of resources and high energy consumption, leading to environmental damage and resource waste. Furthermore, business structures often use advertising and marketing to induce consumers to purchase more goods, thereby stimulating consumer demand and accelerating product consumption and disposal.
Over-mining and waste problems
The waste problem is a global environmental issue, with overconsumption contributing significantly to waste generation. Many people often overthink the actual need and quality of items when purchasing, leading to many items being discarded prematurely and becoming waste. This negatively impacts the environment, including wasted resources, energy consumption, space occupation, and waste pollution. This pattern of overconsumption has become a habit, one the planet cannot afford, and it urgently needs to be addressed and addressed.

Reduce
Reduction is not just about reducing the amount of garbage produced. The fundamental reason is to reduce unnecessary consumption and the generation of garbage caused by overproduction and overconsumption. This can reduce the waste of resources and energy consumption, and alleviate the pressure on the environment.
Reuse
Reuse and reduce the use of disposable items, such as plastic bags, plastic bottles, hand-shaken drink and coffee cups, and disposable cutlery. We can choose reusable shopping bags, water bottles, and eco-friendly cutlery. Furthermore, reusing items in recycling and secondhand markets can extend their lifespan and reduce waste and discard.
Recycle
Recycling resources and implementing waste sorting. Nearly 40% of general waste by weight is recyclable. Recycling used items or materials, reusing their value and resources, reduces resource waste and environmental pollution.
Recover
This refers primarily to the environmentally friendly technology of Waste-to-Energy. It also serves as a reminder that Earth's recovery takes time. Only by giving the Earth ample time to repair and heal can a healthy natural ecological balance be restored.
Humanity is eager to address its growing waste problem. While incineration, landfilling, or compressing waste for use as construction materials for landfill and road construction can address waste to some extent, they do not address the fundamental problem. Reducing waste generation and practicing the 4R principles (reduce, reuse, recycle, and waste-to-energy) are more effective and sustainable solutions.
The economic behavior of 4Rs is reflected in the sharing economy and circular economy
The first two of the 4Rs pertain to the sharing economy, while the last two pertain to the circular economy. Of the four, only the first, Reduce, is a preventative measure; the other three are remedial measures, making Reduce the most important.
The sharing economy can make a significant contribution to reducing waste. By sharing resources and products, it can reduce demand for resources and minimize product waste. This can significantly reduce waste generation, carbon emissions, and various waste gases and liquids generated by production.
The sharing economy can start with you and me, fundamentally changing our consumption habits and replacing ownership with sharing. It's important to understand that only through reduction can we achieve balance, and only with balance can the earth heal itself.
How the Sharing Economy Participates in Environmental Transformation
The sharing economy maximizes global resources, reduces carbon emissions, slows overexploitation, and allows the Earth to recover. By popularizing and promoting the sharing economy, individuals and groups can easily share resources, build a shared society, and achieve the goal of harmonious coexistence with nature. This truly reduces the daily cost of living on the planet, allowing individuals to change the world with their own efforts.
Our Mission
The Taipei City Parent-Child Sharing Economy Education Promotion Association (TPSEA) aims to change current consumer habits and patterns, advocating for the replacement of ownership with usage rights, renting instead of buying, maximizing the use of assets, and reducing waste. Our mission is to educate and promote the parent-child sharing economy, prioritizing children and providing them with a more equal childhood. We encourage resource sharing, making even expensive items accessible to the general public through renting rather than buying.

educate
Consumer-hosted events

Promotion
Producers establish communication platforms

universal
Activities held in the overall market

Assistance
Entrepreneurs participate in establishing a communication platform
Only when social assets can benefit all of society through the sharing economy can we achieve social equity and harmony. By sharing successful business cases, we aim to empower everyone committed to doing their part for the planet to start a business in the parent-child sharing economy. We also encourage businesses to develop their products into rental businesses. By sharing successful industry experiences, we hope to inspire others to participate.
Encourage renting instead of buying to try before buying to avoid waste
Not sure if a product you like is right for your child? You can try out the product before you buy it to confirm its suitability. This includes toys, electronics, sports equipment, musical instruments, furniture, and more. For a relatively low price, you can try out any item that interests you. Rent-to-own options mean that if you're sure your child likes an item during the rental period, you can buy it later. Some retailers even offer to pay only the difference in price, making it a great deal.
Why is it a "parent-child" sharing economy?

The next generation will definitely do better than us
Let's leave a better living environment for our next generation, confident they will do even better than we did. Through parent-child interaction, with parents setting an example, children can cultivate the habit of sharing and develop a love of sharing from a young age. They can be influenced by what they see and hear in their daily lives, experiencing and participating in it firsthand. For example, people used to say, "Do you like it? Daddy's buying it for you." But in the future, we can say, "Do you like it? Daddy's taking you out to play."

A more equal childhood
Through the sharing economy and resource sharing, expensive items such as toys, equipment, books, sports gear, camping equipment, and musical instruments can now be made available at affordable prices. This allows children to enjoy a more equal learning environment as they grow, allowing every child to grow happily.

Promote public welfare
To truly achieve a more equitable childhood, children from disadvantaged families may struggle to meet even the most basic living needs, and of course, they face difficulties in enjoying the benefits of the sharing economy. However, effective philanthropy is a skill. Often, many of the charitable organizations we contact do not accept services, only in-kind donations or designated supplies. In such cases, through exchanges on the platform, business owners and partners striving on the path of the sharing economy can share their successful experiences in philanthropy, allowing more people to learn and participate.
Understanding the Sharing Economy
What is the sharing economy?
The sharing economy refers to the sharing of all resources, which can include energy, space, goods, music, creations, etc.
The sharing economy must be relevant to people's daily lives, including food, clothing, housing, transportation, education, and entertainment. Because the essence of the sharing economy is to replace purchases, satisfying consumer needs is fundamental.
The sharing economy is not only an antidote to environmental problems but also a path to achieving social harmony. A healthy business structure is crucial for the sharing economy to be integrated into all aspects of our daily lives. A successful sharing economy business structure must not only prioritize demand, but also meet convenience and offer affordable pricing.
Corporate Responsibility
Many industries in modern society are increasingly embracing the sharing economy. Developing the sharing economy in an industry requires sufficient corporate investment and robust economic momentum to launch. When people have sharing options, unnecessary waste is undoubtedly reduced. For example, thanks to Ubike, we no longer need to buy a bicycle just for transportation or just because we want to ride. And thanks to Giant's e-Bike travel program, those who want to experience long-distance, professional cycling no longer need to purchase an expensive, professional electric bike just for a few rides a year.


